Two Must-Visit Events Of The Month

GCDC: MOBILE GAMES WILL OUTSELL CONSOLE GAMES ALONG 2006

Iplay’s Stephane Labrunie made his keynote speech at GCDC yesterday, announcing that I-Play expects mobile sales to surpass the sales of console games by the end of the year. This, he explains, is possible as Mobile Gaming is a true mass market whereas the console market has a much smaller consumer base. Also the mobile games market is more divided. About half the players are female and about 60% of the mobile gamers, are aged between 18 and 34. Based on this, Labrunie sees a stable growth of the market. He recons in 2010, 1.7 billion paid downloads will take place with a value of 5.9 billion.

However just like Karl Woods yesterday, Labrunie also sees the big problems this industry is facing. He estimates only 5% of the users have downloaded a mobile game. 16% would probably download one, however they think pricing is way to high. Also technical problems cause the downloaders a lot of problems. That’s why Labrunie also put the focus of his speech on how the industry should react to them. Labrunie sees 3G as a new way of working, where connecting to the network is much more easy and the user can be pointed to a more safe download location. Also, he would like designers to focus more on the user. Simplicity, traction and innovation is his message to them for creating good gaming content.

MGC: TRIP HAWKINS FOCUSES MORE ON THE SOCIAL SIDE OF GAMING

Trip Hawkins (current CEO of Digital Chocolate, former founder of EA) held his keynote speech at the Mobile Games Conference in which he addressed the importance of mobile communities. “We’re entering the era of the social computer. I believe phones are actually a greater way to connect individuals socially then PC’s thanks to their ubiquity, their integrated billing, and the general rise of the mobile lifestyle”. This might sound more or less like the same message Trip announced at Games Go Mobile, however Trip went more in detail as he made comparisons with fast-food chains like McDonalds where you basically want to buy your app on the go without any delays. Also Starbucks was used as an example as current technologies allow consumers to specialize their order and even to hang around to socialize.